ATLANTA - "apocalypse Zombie." This blog headline display is all it took for a public health physician behind the scenes trigger a frenzy of Internet more tired old advice how to maintain water and flashlights side in the case of a hurricane.
"You can laugh now, but when this happens, you'll be glad you read this, and hey, maybe you'll even learn a thing or two about how to prepare for a real emergency," wrote on the blog of emergency of Federal Dr Ali Khan for Disease Control and Prevention.
Above post is a photo of what appears to be a zombie female dirty fingers.
Khan assignments usually draw 1,000 to 3,000 hits in a week. It - published Monday - received 30,000 in one day. Friday, he had already obtained 963,000 page views and the top element was seen on the website of the Agency, thanks in part to the media coverage that began at current.
On Friday morning, traffic showed no sign of abating.
"The response has been absolutely excellent". Most people have obtained the fact that it is tongue-cheek, "said Khan.
More importantly, for the CDC said it is drawing interest of adolescents and young adults who would otherwise not be reading direction of a federal agency on the importance of planning a route of evacuation or how much water and what tools to store in the case of a violent storm rolls.
The idea evolved of a session of CDC Twitter with the public earlier this year on the planning of the disaster. Activity spiked when dozens of tweets came from people saying they were concerned about the zombies.
Dave Daigle, a veteran communications specialist, has proposed the idea of using a zombie hook to spice up the message of the hurricane. Khan, Director of civil protection, approved it immediately, and he wrote himself.
"Most of the directors would have thrown out me of their Office," RI Daigle. "Ali has a good sense of humour."
In the blog, Khan discussed what fiction said about flesh-eating zombies and various agents infective different films were presented as the cause.
His favorite zombie flick is "resident evil", but his interest in the unpredictable terrors is more influenced by his decades of work followed actual infections such as the hemorrhagic fever Ebola, avian flu and SARS.
Officials of the CDC, said the feedback that they understood is almost entirely positive, including a nice boss, Dr. Tom Frieden note.
Almost by rewarding a nice comment Daigle said that he has received 14 years old daughter, who showed little interest in the work of his father but saw the position of zombie and said: "it's cool!"
There were some comments asking whether it was the best way for the Government to the taxpayers. The Agency is reviewing tight budget at the moment and budget cuts potentially serious. But the position of zombie involved no additional time or spending, CDC officials said.
"We have a message critical to get out and that is that CDC saves lives while saving money.". "If it takes corporate zombies to help us get this message while it is", said the spokesman for the Agency Tom Skinner.
If the message sticks must still be determined. The Agency provides a follow-up survey to see if people actually did prepare emergency kits or follow the other Councils of Khan.
CDC merit to try something like this, said Bill Gentry, Director of the preparation of the community and the programme of disaster management at the school of the University of North Carolina of public health.
But this does not mean that the Agency should start using vampires to promote vaccination or extraterrestrial warned against the dangers of smoking.
"The CDC is the most credible source out there for public health information", he said. "You do not want to risk degrading that.".
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